The Lionsgate introduction is one of my favourites; it is an epic introduction and one that is unforgettable. It’s lengthy, however, this adds to the intricacy and detail of the mechanics shown at the beginning. I also noticed the use of a key hole, similar to the use of my production logo. Lionsgate use this as a technique to convey to the audience that as they are peering through the doors. The key hole is unlocked as the camera directs us through it, we are given special privilege to enter the door, and this is when the name is revealed. This conveys that the company is unique and special.
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